{"id":113,"date":"2026-06-08T19:01:27","date_gmt":"2026-06-08T19:01:27","guid":{"rendered":"https:\/\/riverlotscalgary.ca\/?page_id=113"},"modified":"2026-06-08T20:05:16","modified_gmt":"2026-06-08T20:05:16","slug":"marketing-plan","status":"publish","type":"page","link":"https:\/\/riverlotscalgary.ca\/?page_id=113","title":{"rendered":"Marketing Plan"},"content":{"rendered":"\t\t
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Marking Plan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Guiding Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Clearly convey that this is the last opportunity to purchase vacant land directly on the Elbow River. The focus needs to be the scarcity of the properties and that this truly represents the last opportunity for buyers to purchase riverfront lots.\u00a0 The message needs to create a sense of urgency to clearly demonstrate there is no more to purchase after this phase.<\/span><\/p>

For this product, as it is land, it is important to discuss the launch, as it does not\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Dedicated website will include links to each of the unique land parcels, with details of each lot characteristics, floor mitigation information, process, calendar of important dates, FAQ\u2019s, etc. We will use this outside of Realtor.ca to provide transparent information about the properties and the overall process for buyers to review and have access to.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Digital Ads (Paid & Organic)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We will run Meta (FB & IG) ads for these exclusive properties and also a social media campaign highlighting them. Also, we will run an email campaign to our lead list for these listings. We will post on community groups about the listings and “coming soon” for extra exposure.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Lead Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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CRM system will be created for lead tracking and follow-up, with a scheduled follow-up for each lead that calls\/emails about the property. We will also call\/email\/text each realtor who shows the land for feedback on their tour from their buyers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Marketing Materials (Buyers)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We will create<\/span> marketing materials unique to each of the properties, showcasing their unique attributes and highlighting key features (ie, history, brochures, feature sheets, etc.), along with professional photography & videography, including drone footage to create marketing that speaks to the lifestyle and unique opportunity these properties present.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Marketing Materials (Agents)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe will provide realtors information they can share via social media, email campaigns, etc. This will include access to professionally designed posts and video clips which can be used to discuss and promote the properties with their clients and on their broader social media platforms.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Weekly Reporting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe will send my contacts for these properties a weekly report, Folio, updating information about the property, including traffic (including demographic and counts) from each Open House, showings and feedback for review.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Committed Outreach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFor each inquiry, we will send a package to each realtor before the tour, with features and highlights they can share with their clients to learn details about the property. NTD – do you think we actually need to do this – if we are giving all agents an opportunity to access our marketing,\u00a0and will they actually be \u201cbooking\u201d showings or just going to the properties?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Additional Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAlso, here are the companies Tessa is a co-owner that will assist in the launch:\n\nAdvertising agency specializing in marketing real estate\n\nSales and leasing company that specializes in outreach for large amount of leads and information\n\n
Calgary Marketing Agency<\/a><\/blockquote>