River Lot Proposal
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Amy Bellomo
Amy Bellomo is a Calgary-based Real Estate Advisor known for her strategic insight, thoughtful guidance, and unwavering commitment to exceptional client service. Having purchased her first home at 21 and navigated multiple transactions since, Amy brings invaluable firsthand experience and a well-rounded perspective to every client relationship.
Before transitioning into real estate, Amy spent 17 years in corporate banking, managing a diverse portfolio of oil and gas clients. Her background in finance, risk management, and strategic market analysis provides a strong foundation for delivering informed, tailored advice while her relationship-driven approach ensures a seamless, sophisticated experience from start to finish.
A proud Calgarian since 1998, Amy has witnessed the city’s evolution firsthand and offers deep knowledge of its neighbourhoods and communities. She understands that buying or selling a home is one of life’s most significant financial decisions and approaches each transaction with care, clarity, and professionalism. Amy believes true luxury lies in a stress-free, well-communicated process that allows clients to move forward with confidence.
Tessa Blair
Tessa grew up on a generational farm in Alberta. She didn’t grow up learning to talk about hard work — she grew up doing it. That’s still how she operates today, for every single client.
She moved to Calgary in 2007, fulfilling a long-held dream, earned a Bachelor of Science from the University of Alberta, and spent years in data analytics at Safeway Canada’s corporate headquarters. She understands numbers — and she uses that understanding to price homes correctly and negotiate from strength.
As a second-generation realtor, co-founder of Blair & Co. Advertising, and a Sotheby’s International Realty professional, she brings something most agents can’t offer: the full package. Strategy, marketing, community knowledge, and genuine care for the people she works with.
Tessa is licensed in residential, rural and commercial real estate.
Working With Sotheby's
Sotheby’s International Realty is the world’s most recognized luxury real estate brand, built on nearly 300 years of tradition as a global tastemaker in fine art, culture, and exceptional living. Launched in 1976 and built on that legacy, the brand is synonymous with superior style, exceptional service, and transformative client experiences delivered th
Proposal
Sotheby’s International Realty is the world’s most recognized luxury real estate brand, built on nearly 300 years of tradition as a global tastemaker in fine art, culture, and exceptional living. Launched in 1976 and built on that legacy, the brand is synonymous with superior style, exceptional service, and transformative client experiences delivered th
Communication & Engagement Plan
Our structured, phased marketing strategy is designed to educate the marketplace, build momentum, and foster transparency across all stakeholders from Calgary’s 8,000-strong agent community to neighbouring residents and prospective purchasers.
Supported by professional print and digital collateral, centralized information resources, and an evolving FAQ, this multi-faceted approach ensures early market awareness, aligned brokerage engagement, and an informed, successful disposition process for these exceptional Crown land opportunities.
Marketing Plan
Our marketing strategy centres on a singular, urgent message: these are the last vacant riverfront lots available directly on the Elbow River, a truly irreplaceable opportunity. To maximize buyer exposure, we will deploy a dedicated property website, paid and organic digital advertising across Meta platforms, targeted email campaigns, and community group outreach.
Agent engagement is supported through professionally designed social and print materials, pre-tour information packages, and direct outreach to every realtor who tours the properties. All leads are tracked and followed up through a dedicated CRM, and our clients receive weekly Folio reports covering showings, open house traffic, demographics, and buyer feedback, ensuring full transparency and momentum throughout the campaign.